Pay per click campaigns are the fastest way to market your new web site in Google. Although it requires more of an investment, instant results that can be measured and controlled are beneficial to the marketer. We recommend using a pay per click campagin to test which keyword phrases will yield a higher return on investment. Use those keywords and keyword phrases to target an organic search marketing campaign. Our clients benefit from running both organic and ppc campaigns at the same time, thus dominating the first page of the search engines and gaining more traffic and sales.